Yes You’ve heard it before. Why you needs your website to be mobile friendly.Not once. Not twice. I probably can’t even count it on two hands.It’s no secret that mobile devices is here to stay. It’s no secret that businesses need to begin thinking about mobile users.But why?Sure, we all know that a responsive site makes mobile browsing simpler. But what makes this a NEED? Why is mobile-optimization a must for YOUR business?Check out these 10 reasons your website can’t afford to remain unresponsive, and then see how ZetechSoft web design agency can help.
- Everyone’s on mobile.
- Over half of web traffic is mobile.
- Mobile users behave differently.
- Mobile users buy more.
- Mobile users switch screens.
- Mobile landing pages require different strategies.
- Google favors mobile responsiveness
- Social media referrals are on mobile.
- Great mobile sites differentiate your brand.
- Mobile advertising is still underutilized.
1. Everyone’s on mobile.We are no longer living in a world where smartphone users can be considered the exceptions.We are not even living in a world where excessive smartphone users can be considered exceptions.Today, More than 1.2 billion people are accessing the web from mobile devices. An incredible 90% of all internet users use a smartphone. In other words, if they’re online, they are most likely on their phones.And today’s statistics are only half the story. These numbers will be even more skewed towards mobile in the future. Simply put, you NEED to be thinking mobile or tablet devices, because EVERYONE who visit your business or blog website is on mobile.
2. Over half of web traffic is mobile.I have yet to meet a website owner who wasn’t interested in increasing traffic.As of May, 2016 (over a year ago), mobile media consumption was 21% higher than that of desktop, accounting for a 51% of ALL digital media consumption.This means that over half of all web traffic is via mobile. If you are interested in attracting mobile traffic (aka traffic), you need to be thinking mobile.The obvious question that comes up here is, “Why can’t mobile users just engage with my desktop site via their phones?”The answer to that is…
3. Mobile users behave differently.While it’s theoretically the same people behind both mobile and desktop traffic, these people tend to behave differently across devices.Despite limited bandwidth, mobile users tend to consume a disproportionately high amount of visual media, with a major focus on short video and images. Social media sites like Vine and Instagram achieved massive success from offering solely video and images respectively.Capturing this traffic requires an optimized design, harnessing the power of these media types to engage users.For example, when Bryan Harris switched to SumoMe’s mobile-optimized share bar, his social shares immediately DOUBLED.SourceImagine doubling your traffic with a few tweaks. This took literally 5 minute of Bryan’s time.Making these adjustments is crucial for your bottom line, because…
4. Mobile users buy more.Across devices, mobile users actually spend more than their desktop counterparts.Smartphone users account for the lowest dollar amount per transaction. These users are conditioned to make small, frequent purchases. If you are attempting to sell something below $10, mobile users are an ideal audience for your offer.Tablet users, on the other hand, have the highest average transaction value of any device, including desktops.SourceBut these users probably won’t be purchasing from your site if the mobile UX is poor.
5. Mobile users switch screens.According to surveys, 90% of people switch between devices to accomplish a goal.This means that even if desktop is handling the bulk of your conversions, users WILL engage with your site via mobile at some point in the sales process. Often, users will browse on their phones while bored, looking for things that interest them, and then move to a desktop to complete the purchase once the’ve found something that catches their eye.If your site can’t handle every type of screen, you are missing out on sales.
6. Mobile landing pages require different strategies.Your landing page is your conversion workhorse. It HAS to get the job done if you are interested in generating online revenue.But did you know that what works for desktop landing pages is NOT the same as what works for mobile landing pages? Certain principles remain constant, but mobile screens can’t handle the same style of presentation you would employ on a full desktop screen.If your business is hoping to take advantage of the small, frequent purchasing behavior of mobile users, you’ll need to create responsive landing pages with mobile users in mind.According to GetResponse, mobile landing pages should include the following:
- 5-word headlines
- Minimalist design
- Bright button CTA
- Lightning fast page-load speed