Benefits of Social Media Marketing for your business
With the overwhelming boom of Social Media websites, more and more businesses have been successfully harnessing their effectiveness in the marketing of products and services. Social Media Marketing is quick to set up, relatively easy to run and is extremely cost-effective when compared to other marketing techniques.
Facebook in particular has become an ideal platform for both direct and indirect marketing opportunities and is well worth consideration when it comes to planning your overall business marketing strategy.
Why should I bother with Facebook?
It stands to reason that the more people that see your service or products the higher the chances are of making a sale; with now over 800 million users worldwide, Facebook offers unparalleled marketing opportunities to savvy businesses and is the perfect place to promote your website, service or product.
Using Facebook you can create a Business Page and quickly build a valuable network of supporters that refer new leads directly to you. This also often results in increased Website traffic both directly from other Facebook users and indirectly with higher Search Engine rankings from Facebook users linking back to your website.
Why should I have my Facebook page professionally designed?
While not that complex to setup, creating a Facebook business page is just the beginning. Having a professionally designed Landing Page, allows your page to stand out with custom graphics that help build trust, brand awareness and a professional image that gives your page an advantage over the millions of other pages on Facebook.
Zetechsoft can create a custom Landing page for your business and help your Facebook page stand out from the crowd. We offer a service that includes setup of your new Facebook business page, coding of a custom Landing page and the creation of custom graphics for the page designed to encourage people to “like” your page, thus advertising your business to all of their Facebook Friends. A custom Facebook Landing page can also include graphical buttons that direct visitors to key areas of your website and advertise special offers.
Without a custom Facebook Landing page, visitors will only be directed to your general profile page. This general page can be posted to by any users of your page and is often littered with comments about various topics. It is for this reason, that most established businesses today are using custom Facebook landing pages, that not only look great but also include links to your products and services with a call-to-action.
One of the main attractions of business owners to Facebook are “Fans“. Fans are people that “like” your Facebook page and the more Facebook Fans you have, the more traffic you will have viewing your Facebook page, as each Fan is in effect endorsing your products or services to their entire Facebook collection of friends, who can all see and click through to your page. This in turn attracts more “Fans” and starts a Social Media snowball effect!
Fans also get subscribed automatically to your Facebook Newsfeed, so each Fan will get updates to your posts that promote your products and services.
Once you have a Facebook page, Zetechsoft can also help you get your first Facebook Fans to build page momentum. Contact us for more information about our Bulk Fan packages.
“Vanity” URLs for Facebook pages
By surpassing a certain number of Facebook fans, your Facebook page will be eligible for a shortened “Vanity” address (eg: facebook.com/zetechsoft) rather than the default URL address which includes your profile ID and other strings of numbers and letters. You can think of this as a customised Licence Plate for you Facebook page and is a lot easier for you to publish on advertising media. It is also a lot easier for your Facebook Fans to remember when visiting your page. If you are looking to create a successful business Facebook page, this is a must-have. Be sure to ask Zetechsoft to create your Vanity URL when setting up a new page.
Facebook “Like” buttons
A popular method of cross-promoting and enhancing your business presence on Facebook is by integrating a “like” button on your website pages that allow visitors of your website to “like” individual products or services on your site. When a visitor clicks the “like” button on a page of your website they are effectively publicly endorsing your product and website instantly to all of their Facebook Friends simultaneously. This is an extremely powerful and effective form of advertising that is relatively inexpensive and quick to setup. Zetechsoft can integrate a variety of Facebook “like” buttons into almost any type of website. Contact us for more details.